Bulk Mail FAQ's

1.  What is the average cost per mailing? The average cost is between 35¢ and 47¢ per postcard, depending on the size of the postcard. 2.  What is the turn-around time for mailings? 1 - 2 business days for regular mailings 3 - 5 business days for manual mailings 3.  How often do you make a Post Office drop? We go to the Post Office three (3) times a week:   Monday, Wednesday, and Friday. 4.  Can you put "Price Reduction" or "SOLD" stickers on the postcards? Yes, we can put a custom price reduction sticker on the postcards or we can wait until the property sells and put a "SOLD" sticker on the postcard then mail it out. 5.  How many pieces do you have to have to do a mailing? We need at least 200 pieces for Standard Bulk Rate or 500 pieces for Standard First Class Rate. 6.  What happens to the postcards that are left over from a mailing? If you have enough extras, we could mail them to another area or wait until the property sells and put a "SOLD" sticker on it and mail it out.  If you do not want to do either of those, we will have our courier deliver them to your office. 7.  I have postcards at my office.  Can you come and pick them up? Yes we can!  Our courier does pick-ups and drop-offs every Monday, Wednesday, and Friday. 8.  Can you mail to the Top Realtors? Yes.  We can mail to the Top 250 and Top 500 Realtors that we have at this time for Sarasota County. 9.  What areas can we mail to? You name the subdivision and we can pull the list.  We also have the following lists available: Luxury Property List Homebuilders List $1 Million+ Downtown Condos We can also pull a list by different criteria, for example:       Homes valued at $500,000+ in Lakewood Ranch. You tell us the property criteria and we can pull it. 10.  Do you offer any other services? We can do just about anything when it comes to direct mailing.  Here are a few examples: Stuff envelopes Seal envelopes Fold mail pieces Tab brochures Apply mailing labels to glossy or multi-page brochures 11.  Can I purchase a Direct Mailing list? Yes.  Please call us for list availability and a quote.

Broadcast Email FAQ's

1.  Is there a subscription fee or how do I set up an account?

No, there is no subscription fee. Our receipt of your first order establishes your account.

2.  How do I get started and how much does it cost?

Call us and we will email you a list of templates and prices. An order form is included in the email with all of the required information we need to process your order.  Please feel free to call with any questions you may have.

3.  What information do I need to give you when I place my order?
Below is the information that is needed for each broadcast we do.

• MLS# (If applicable - if there is no MLS#, please state so.)
• Property Address
• Property Price or for developments a Starting Price (Example: From the High $400's)
• Agent(s) name & contact info including email address or address to be used in e-mail flyer.
• Subject line that you would like to use when the e-mail is sent.
• Which databases would you like to send the email to...Sarasota, Manatee, Miami, Naples Realtors, etc.   If you are looking for a more targeted area, we can also filter a database by city, county 
  or zip code.

You can Click Here to place your order.

4.  How long can my subject line be?

Theoretically, your subject line can be as long as you want it to be; however, we strongly recommend that your subject line be six words or less. Studies have shown that most people do not read beyond the fifth or sixth word and if the subject line is too long, the recipient is more likely to delete the e-mail.
Additional tips for Subject Lines to keep your broadcast out of SPAM folders:

• Avoid using ALL CAPS
• Avoid the use of the word "Free"
• Try not to use characters like: Dollar ($) signs, Percent (%) signs, Number (#) sign, the AT (@) sign, the question (?) mark, or parentheses ( ).

5.  Can I have more than one property listed in my broadcast? If so, how much does that cost?

Yes.  The cost of multiple-property broadcast e-mails depends upon 
the type of design and how many properties you wish to include. Please contact our office for a quote.

6.  Where do you get your lists?

Our lists are compiled through several sources; however, the majority of our lists are the result of Agents opting-in to receive emails from us. To be added to our database, please contact our office with your email address and you will be promptly added to our ever growing list.

7.  Can you send to my contacts, if so, how much does it cost and how do I get my contacts to you?

Yes, we can! The cost is $30.00. 
Send us your contacts either in a "comma delimited" format or Excel format.  We will create a "personal" database for you, upload your contacts and maintain your list.  This "personal" database is strictly for your use only and no other Agent will have access to it.

8.  How long will it take before my e-mail is sent?

Generally it takes 3-5 business days from the time we receive  all of your information to the time your order is actually distributed. However, we do offer the service of Rush Orders.  There is a fee of $30 for this service.

9.  I placed my order well over a week ago, why has it still not gone out?

Once we have set-up or designed your broadcast e-mail, we will e-mail you a proof. We do not send out any broadcasts without your explicit written approval. When you receive your proof, it is imperative that you check the content to make sure all the links are working properly and all the information included is correct, such as property address, price, MLS#, Agents name, e-mail address, even the photos and descriptive copy used.  If everything looks fine, "Reply" to your proof and let us know that you approve the design and cost, we will schedule it in the next available slot (or on the specific date you request).

10.  I received my proof and there are some errors, or I want to make some changes. How do I get revisions done?

If you created or had your own graphic designer create your broadcast e-mail flyer, please contact your designer directly to have any changes made as we are unable to make changes on artwork that we did not design.

If we designed your broadcast e-mail flyer for you, "reply" to the proof that was emailed to you and list the changes you want made. If you do not have a proof and want to make changes to a previously placed order (i.e., a price change or new open house date, etc.), submit your changes via e-mail to our Orders Department and reference the Order Number that was e-mailed to you soon after you placed the original order.

11.  When I try to print out my broadcast e-mail, it does not print correctly. Why?

All Broadcast e-mails are designed in HTML format and are not meant to be printed out. However, we know that many Agents would like to have a printed copy of the broadcast and therefore, we do offer a "Printable Flyer" for a small fee. The cost to add a Printable Flyer link is $5.00.

12.  How do I pay my bill?

You can pay on-line at www.InnovativeAgentServices.com through PayPal or with a credit card, you can mail us a check, and of course you can stop in anytime during business hours and pay your invoice in person.

13.  How do I know how many received my e-mail?

We can prepare a Status Report one (1) full week after your broadcast is sent. The Status Report will tell you how many e-mails were sent, how many bounced, how many were successfully received, and how many people opened and viewed the e-mail. If your broadcast contained "original" hyperlinks, the report will also track the number of times recipients clicked on the link(s).

The cost for this report is $7.00 and it will be emailed to you in pdf format.

14.  Can I purchase an e-mail mailing list?

No, in accordance with FTC and CAN-SPAM Act of 2003, (Controlling the Assault of Non-Solicited Pornography and Marketing Act), we are prohibited from selling lists with e-mail addresses.

15.  How often are our e-mail databases updated?

Our databases are updated quarterly and subscribers are added or removed as we receive the requests. However, when we notice a major change in the market, such as a merge of two existing Real Estate companies, we will update as needed.

16.  What areas do you e-mail to?

We currently can send to all of the 50 United States, including Washington, DC and Puerto Rico.

17.  Are there any other lists besides Realtors?

Yes, we also have lists for local Doctors, Attorneys, and Commercial Developers, (these lists are in Sarasota only).

18.  How many people are in each of the counties you send to?

That number is constantly changing but we can find counts in specific areas for you.  Just give us a call at 941.921.5027.