BroadCast Email
BulkMail Services
website services
Databaseing/Farm setup
BusinessCard CD's
Technology Assistance
Innovative Agent Solutions
Innovative Agent Services was established in November of 2002 as a loosely structured home-based business, offering a limited choice of services to only a few area agents.  At the turn of 2004, IAS began to exceed expectations and grow rapidly and as the staff grew to 6 strong, they all combined their education, experiences, and computer skills to offer agents anything they need in Administrative and Technological services with a touch of graciousness and class that provides...
"A Totally New Concept in Client Services.”
About Tina, President

A “near-native” to Florida, moving from Chicago to Sarasota at four years old, Tina has watched the area change from a sleepy little beach town, to a thriving corporate & cultural Mecca. While earning her degrees in Computer Programming and Business Administration, Tina feels that she learned the administrative side of Real Estate from some of the best names in the business. Hired by Diane Lyons, as the Administrative Assistant at the offices of Peter Laughlin, “The King of Luxury Homes”, Tina served area top-producers such as Maria Beck, Marianne LeBar & Claudia Meyer. Tina took from this position a belief that “vision” is everything, along with an acute sense of integrity and a desire to aid Real Estate Agents area wide. Tina brings to Innovative Agent Services her degrees, a strong sense of leadership, and the belief that a “Can-Do” attitude is really all it takes.

Tina’s strong sense of family has her focusing all spare time on her husband, James & their two children, a 19 year old college student & co-worker at IAS, Elizabeth and 8 year old 3rd grader Michael. 

About Cassy Johnson, Mail Services Coordinator

As a Sarasota native as well, Cassy has had the pleasure of enjoying Sarasota and all it has to offer.  She too, has seen the remarkable changes Sarasota has undergone.  One thing she doesn’t think has changed is that this is an extraordinary community to grow up in. Cassy brings knowledge and professionalism, efficient office and computer skills, and the understanding that in all things "Real Estate"...time is of the essence.  Her education, experience, and most of all, her dedication have proven her to be indispensable to the smooth running of our Direct Mail Department.  

Cassy, her husband Gil, and their two children, Dillon and Shy Anne, love to camp, fish, and enjoy everything Florida has to offer.

About Hylda Fenton, Director of Operations
Hylda, a military "brat" whose travels took her from Maryland, to Spain, and to Japan, finally joined the rest of the Florida "migrators" in 1989.  Along with three year's experience with the Sarasota County Property Appraiser, Hylda brings extensive experience in administrative support, banking, and management.  We consider her the heart of IAS.  She has access to every hat worn here.  She is well-versed when it comes to the operations of this company and what she does not know, you can bet she will find the answer!

When Hylda is not putting out fires here, she is in school for a degree in Information Technology, writing poetry, and caring for her karate enthusiast/ high school daughter, Alyssa.

About Elizabeth Reynolds Darling, Broadcast Email Coordinator
Elizabeth, a graduate of Riverview High School, was born in Sioux Falls, SD.  She left the Dakotas at the age of six weeks and has been a Floridian ever since.  The apple of her mother's eye - yes, our illustrious owner, Tina's daughter - Elizabeth is the one who keeps your email proofs coming, keeps the schedule full, and makes all of your changes with creativity and a smile.

Aside from the time spent here, she is an avid softball player and a full-time student at Manatee Community College, striving to earn her business degree.

About Kristina Benefield, Assistant Mail Coordinator
Originally from Phenix City, Alabama, Kristina moved to Sarasota in 2000.  She graduated from Riverview High School in 2006 and this is her first full time job out of school.  We are amazed at how quickly she has caught on to the hectic world of Direct Mail.  Kristina adds humor and hard work to our growing company and is most certainly a welcomed addition. 

Photography is Kristina's passion, that is, of course, when she's not shopping!

About Crystal Adkins, Director of Broadcast Emails
The newest member of the team, originally born in Evansville, Indiana, Crystal came to Sarasota with her family in 1984.  The rapidly growing community has been her passion ever since.  She graduated from Florida Southern College in 2000 with a B.S. degree in Elementary Education/SLD; however, quickly realized she wanted to work in real estate.  She began her career at Michael Saunders & Company shortly after graduation and has not looked back.  As the newest member of the I.A.S. team, she brings with her tons of experience in administrative support from the top luxury real estate firms and associates.

Crystal, as a new home owner has recently been enjoying working on “new home projects” such as remodeling the kitchen and painting every room of the house a different color.  When not working, she loves vacationing with boyfriend, Pete, and spending time with her friends and family. 
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